Committed to delivering a secure and convenient online shopping experience to the country’s booming internet population; Easypay has launched the Pakistan’s first Escrow Buyer Protection service to further secure on line shopping.
Although online shopping has witnessed exponential growth in recent years, an overall lack of trust and a perceived risk of fraud in online purchasing is a key barrier to the growth of this industry. A large number of Pakistani customers are still warywhen it comes to making online purchases. The lack of trust remains as one of the main reasons why the Pakistani e-commerce market works primarily on Cash-on-Delivery (CoD). Customers’reservationsrange from the authenticityof merchants, product genuineness and condition; to the time it takes their orders to reach them. However, CoD has its own risks as a customer is not handed over the product(s) unless the cash payment is made to the courier representative.
Aimed atbuilding trust and customer confidence,with Easypay Buyer Protectioncustomers will be now able to prepay with confidence for all their online purchases. Buyer Protection withholds payment from the merchant until the customer has received the product and communicated theirsatisfaction with the purchase. In case the customer faces any issue with his purchase, for instance the product is not as advertised, or is damaged, they can raise a dispute with Easypay.Easypay Buyer Protection gives customers the right to a refund or replacement when items fail to match the information given prior to purchase.
The buyer simply has to submit a dispute form (dispatched with the shipment) along with detailed description of the problem and supporting evidence (images/video) to Easypay within 7 days from the date the shipment was received. This initiates the first phase of dispute resolution whereby the merchant and customer are given an opportunity to resolve the issue amongst themselves within the next 7 days. If the dispute remains unresolved, the next phase of resolution is initiated wherein the Easypay dispute resolution committee shall assess the dispute details and supporting evidence and give a final decision in either party’s favor.
Shedding light on this major development, Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said, “Through Easypay Buyer Protection, we have come up with a solution that would boost Pakistani buyers’ confidence in online shopping, giving them the right to spend their hard-earned money only when they are satisfied with their purchase. This is the very first time that a Buyer Protection service has been introduced for online shoppers where the buyers will get their money back if they are dissatisfied with their purchase, and we are proudthat Easypay has pioneered it. We really hope that Easypay Buyer Protection helps overcome trust and results in the growth of the local e-commerce sector.”
Taking advantage of this new service offering, a number of online shopping sites have already signed up for Easypay Buyer Protection and amongst these are Homeshopping.pk, Well.pk &Techcity.pk.