easypaisa Digital Bank has made Shariah-compliant savings simple, accessible, and fully digital by offering an Islamic Takaful Savings solution within its app. The initiative, being offered in collaboration with EFU Life, also represents another step forward in advancing financial inclusion and expanding access to Shariah-compliant financial products through digital channels. By integrating savings and protection into a seamless customer experience, easypaisa is helping make financial planning more convenient, accessible, and rewarding for millions of Pakistanis.
This enables easypaisa users to earn halal returns of up to 8%, while benefiting from built-in Takaful protection, combining savings and financial security in a single solution. Customers can start saving directly through the app and also stand a chance to win a free Umrah trip, transforming financial planning into a more meaningful and purpose-driven journey.
As Pakistan’s first digital bank, easypaisa remains committed to empowering customers with innovative financial solutions that enable them to save, grow, and protect their wealth in a Shariah-compliant manner, while strengthening Pakistan’s evolving insurtech ecosystem and highlighting the role of digital innovation in driving greater financial inclusion across the country. Having successfully launched and scaled its Insurance Marketplace in 2025, easypaisa continues to strengthen access to affordable, transparent, and inclusive insurance across Pakistan for millions.
Commenting on the development, Jahanzeb Khan, President & CEO, easypaisa Digital Bank, said,”The introduction of Islamic Takaful insurance further strengthens our wealth management offering and reflects our commitment to meeting the evolving needs of our customers. By helping protect their hard-earned income and supporting better financial planning, we are also advancing our strategic focus on serving Pakistan’s growing Islamic digital banking segment.”
Sharing his thoughts, Mohammed Ali Ahmed, Managing Director & CEO, EFU Life, expressed his enthusiasm, stating, “As the leading insurance partner for easypaisa, we are thrilled to strengthen our partnership by introducing takaful services. This initiative allows us to cater to a wider segment of customers seeking Shariah-compliant financial protection, while reinforcing our commitment to innovation and inclusivity.”
With over 60 million registered users and as the country’s first digital bank to commence commercial operations, easypaisa remains aligned with the State Bank of Pakistan’s vision to drive inclusive economic growth. The company remains committed to expanding its range of financial products and services not only for its current users but also for the millions who remain unbanked or underbanked.
