The leading Home-appliance manufacturer of Pakistan, Dawlance, with its initiative of empowering women, has inaugurated the first Women Authorized Workshop. Women leading the workshop have been a part of Dawlance’s special female internship program.

As a wholly owned subsidiary of Arcelik, Dawlance aligns with Arcelik’s Diversity, Inclusion, and Equity policies to drive impactful initiatives. The “Grit-to-Great” program empowers over 100 women annually through comprehensive development workshops, mentorship, and skill-building.

Keeping up with its legacy of strengthening different segments of society, Dawlance undertook its ‘Dawlance Customer Care’ initiative three years ago. The program aims to encourage women’s participation in technical fields. It has inducted female technical interns all over Pakistan, hoping to transform them into successful entrepreneurs, and this workshop is the result of such efforts.

At the inauguration, the Chief Executive Officer, Mr. Umar Ahsan Khan spoke at length about the first female led Authorized Workshop which is an industry first, and Dawlance’s plans for more such workshops in the future, he stated: “We are thrilled to be inaugurating the first women led Authorized Workshop in Multan. This is an effort by Dawlance to help women play an integral role in the country’s economic prosperity. Because, at Dawlance, we believe that women are as competitive as their male counterparts in technical fields”.

He also announced that Dawlance will open five more such workshops in the country this year.
At a time when the female labour participation rate stands at a meagre 23.8 percent in Pakistan, the opening of an all-female Authorized Workshop is a welcome step. Dawlance, under the wings of Arcelik, has once again taken the lead among its peers by ensuring that the stereotyping of women’s professions is done away with and that more women are afforded space in technical fields.