Dawlance completes its 10,000 Tree-Plantation as a sustainability project

  • Post author:
  • Post category:News Update
  • Reading time:3 mins read

Dawlance is the technology-leading enterprise in Pakistan’s home-appliances industry, which recently hosted a vibrant ceremony to celebrate the successful completion of its 10,000 Tree-Plantation projects. Dawlance has the vision to ensure the well-being of humanity and environmental sustainability, whereby the company has collaborated with the World Wildlife Fund (WWF) and the University of Karachi (KU) for large-scale tree plantations in Pakistan while also nurturing the vast mangrove forests along the coastal regions.

The Chief Executive Officer of Dawlance – Umar Ahsan Khan, unveiled a monument built at the KU to commemorate this plantation drive. He stated that: “Being a responsible corporate citizen – Dawlance remains committed to making resourceful contributions, ensuring socio-economic development for the community’s well-being and preservation of nature, in sync with the Sustainability Development Goals (SDG) of the United Nations. This collaboration is a part of the “Dawlance for Humanity” initiative, which is enabling a better quality of life, education and healthcare for the nation.”

Chief Marketing Officer of Dawlance – Syed Hasan Jameel, said: “For this plantation initiative, we engaged the Dawlance family and the students of Karachi University and the WWF teams, along with a large number of volunteering citizens. All these participants were also trained through Green Workshops to create public awareness about; the importance of vegetation and forests for maintaining the ecological balance of nature.

Dr Tahir Rasheed – the Regional Head of WWF in (Sindh & Balochistan) said that: Trees have a long-term positive impact on the environment and the society while promising the prevention of global warming & climate change to ensure a safe and healthy future for our coming generations. It is heartening to see the Karachi University students gaining awareness about the importance of environmental sustainability”.

The parent company of Dawlance – Arcelik is the second-largest manufacturer in Europe, offering a wide range of globally leading products and technologies that meet and inspire European sustainability standards by promising more than 50% energy conservation for a healthier, greener Pakistan. Over the years, Dawlance has invested over 35 billion dollars to set up three large-scale factories in Pakistan and its nationwide network of 1800+ dealers for sales & service.

Some of the other distinguished guests representing the KU at the Dawlance plantation ceremony included: Professor Dr. Nasira Khatoon – Acting Vice-Chancellor, Professor Dr. Anjum Perveen – Director of the Centre for Plant Conservation (Botanical Garden & Herbarium) and Dr Saboohi Raza – Chairperson, Department of Agriculture & Agribusiness Management.

Sharing is caring

Leave a Reply