Daraz Pakistan’s 11.11 campaign, the largest online sale of the year, achieved record-breaking results, driven by the performance of DarazMall, which saw a remarkable 50X growth during the event.

The campaign featured popular brands like Knorr, Lipton, and Haier, and attracted millions of shoppers browsing over 10 million discounted products. Top categories included makeup, women’s fashion, and technology. Emerging brands such as Loyi and MoltyHome also capitalized on the event, with some brands participating in curated moments like Brand Rush Hour experiencing a 700% uplift in orders.

Over 48,000 sellers exceeded their sales from the previous year. Customer satisfaction reached 92%, with swift delivery times, and digital payments via Easypaisa increased by over 12X compared to normal days. Ehsan Saya, Managing Director of Daraz Pakistan, highlighted the event’s role in promoting the digital economy and the importance of trust in online shopping. Overall, Daraz 11.11 reinforced its status as Pakistan’s premier online shopping event.