Daraz, Pakistan’s leading e-commerce platform, successfully concluded its highly anticipated 11.11 Biggest Sale of the Year on November 21.

Key Highlights:

– Discounts up to PKR 50 crores and exclusive promotions
– Top categories: Makeup, Women’s Fashion, Men’s Fashion, Audio, and Skin Care
– Highest growth categories: Home & Living (7x GMV uplift), Fashion, and Health & Beauty
– Most-loved brands: Dawlance, Haier, TCL, Mezan, and Meclay London
– Flash Sales drove 12x GMV uplift compared to the non-campaign period
– Pakistan’s growing affinity for Korean products on display

Ehsan Saya, Managing Director of Daraz Pakistan, commented, “The success of this year’s 11.11 Sale reflects the growing trust our customers, sellers, and brand partners place in Daraz. We remain committed to driving innovation, offering unmatched value, and supporting sellers and brands nationwide.