Chery, China’s leading vehicle exporter for over 23 years and present in more than 130 countries, is establishing a strong foothold in Pakistan’s SUV market through its partnership with Master Auto Engineering. As Pakistani consumers prioritize quality, reliability, and advanced technology, Chery is introducing a premium SUV portfolio that meets these demands.

Chery has consistently excelled in automotive quality and customer satisfaction, and was recently recognized as the No. 1 Chinese automotive brand in the J.D. Power Initial Quality Study for three consecutive years. At the 2026 J.D. Power Annual Conference, Chery secured 14 major awards, making it the only brand to achieve “Five-time Champion” status across key studies related to product quality and customer service.

In Pakistan, the company has launched the largest locally assembled CKD plug-in hybrid SUV portfolio, featuring the Tiggo 9 PHEV, Tiggo 8 PHEV, and Tiggo 7 PHEV. This lineup aims to meet the rising demand for fuel efficiency and advanced mobility technologies amid changing market dynamics.

Supported by Master Group’s manufacturing expertise and a robust automotive ecosystem, Chery is well-positioned to redefine the country’s automotive landscape by emphasizing quality, technology, safety, and reliability.