Khurrum Ashfaque, CEO of Telenor Pakistan, has been recognized with the prestigious UN Women 2024 Asia-Pacific Women’s Empowerment Principles (WEPs) Award in the Leadership Commitment category. This accolade underscores his steadfast dedication to fostering a workplace culture prioritising gender equality and inclusivity.
Under the leadership of Khurrum Ashfaque, Telenor Pakistan successfully implemented a robust suite of Diversity, Equity, and Inclusion (DEI) initiatives that are in line with the company’s strategic objectives. Notable programs such as “Naya Aghaaz” for returning female professionals and “Parvaaz” for female sales trainees were introduced to increase female representation across the organization. Additionally, tailored initiatives like “EmpowHer for Today” and “EmpowHer to Lead” were developed to enhance women’s skills and leadership capabilities at various career stages. These initiatives, alongside implementing policies such as flexible work arrangements and enhanced daycare and transport allowances, have fostered a supportive and inclusive environment for female talent.
Regarding the achievement, Khurrum Ashfaque, CEO of Telenor Pakistan, stated: “At Telenor Pakistan, we believe gender equality is both a moral imperative and a business advantage. Our commitment goes beyond policies to foster a culture where everyone has equal opportunities to thrive. We focus on leadership training, empowering women in male-dominated roles, mentorship programs and driving digital inclusion in rural areas. This award reflects the collective effort of our people and partners. I am grateful to UN Women for this recognition, which inspires us to continue breaking barriers and pushing boundaries.”
The UN Women Asia-Pacific WEPs Awards celebrate private sector contributions to gender equality and the UN Sustainable Development Goals (SDGs). The Leadership Commitment category honors individuals and organizations making significant strides toward creating gender-inclusive workplaces and communities. The WEPs framework, introduced in 2010 by UN Women and the UN Global Compact, guides companies to implement gender-sensitive practices.
This recognition highlights the critical role of leadership in fostering systemic change and advancing gender equality. Khurrum Ashfaque exemplifies how corporate leaders can drive meaningful progress toward a more diverse and sustainable future by prioritising inclusivity and equitable practices.
