Body Shop launches new range of fragrances – ‘Scents of Life’

The Body Shop® Pakistan exclusively launched the new range of fragrances, Scents of Life in Packages Mall, Lahore. The Media Launch took place in the spacious atrium of the Mall where the whole Scents of Life set-up and experience counters were set for the customers to check out and experience.

The celebrities who graced the event with their presence were Cybil Chowdhry and Emmad Irfani along with many other known socialites and influencers. The whole concept stirred a lot of excitement, enthusiasm and fun in the people who attended the event. The activation and experiential part of the Scents of Life launch was extended for more people to come and explore the newly launched scents and create their own signature scent. The scents will be available in rest of the stores in Pakistan from the first of Ramadan.

The Body Shop® introduced a unique concept of layering in fragrances by giving you freedom to create your own scent. The whole idea of Scents of Life revolves around how people would want to express themselves with their taste and preferences in the scents that they choose. ‘Scents of Life’ is a playful & sophisticated range co-created with middle-eastern women and influencers. Fragrance lovers can now design their own bespoke fragrances with a mix and match collection of 5 Fragrances, 5 Essences and 5 Spritzes that are 100% vegan and cruelty-free.

The Body Shop® has a range of naturally-inspired beauty products created with the finest ethically-sourced ingredients from around the world. For the past 40 years, mixing their own vegetarian and vegan product line, the Body Shop® stands out being the first brand to help take measures to ban animal testing worldwide.

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop® is a global beauty brand. The Body Shop® seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop® pioneered the philosophy that business can be a force for good and this ethos is still the brand’s driving force. The Body Shop® has more than 3,000 stores in more than 65 countries.

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