Bank Alfalah, Easypaisa enter strategic partnership to boost financial inclusion in Pakistan

Pakistan’s premier banking institution, Bank Alfalah has struck a historic deal with the country’s first and the largest branchless banking service, Easypaisa to bring the unbanked population of the country within the fold of financial inclusion.

The agreement also entails joint efforts from both the corporate giants to promote and strengthen digital payments in the country. The deal was signed by Mohib Hassan, Chief Information Officer, Bank Alfalah and Mr. Muhammad Yahya Khan, Head of Easypaisa, at Bank Alfalah headquarters, Karachi in presence of higher management from both the organizations.

Bank Alfalah and Easypaisa are the torch-bearers of digital technology in the banking and finance sector. Both the institutions have launched comprehensive digital ecosystems featuring numerous products and services in order to promote digital banking for greater ease and access of their respective customer base. They employ cutting edge technological innovation to bring the best digital products and services to their customers for added convenience, ease and access in carrying out banking transactions. The ubiquitous presence of Easypaisa across the country and mammoth banking infrastructure of Bank Alfalah will facilitate every prospective customer out of the banking web in the country.

In order to dispense top of the line digital banking services, Bank Alfalah and Easypaisa are collaborating to benefit from their shared expertise to promote financial inclusion as well as to support all G2P initiatives, OTC and wallet transactions in Pakistan.

Sharing thoughts on this, Bank Alfalah representative said, “We are glad to join forces with the country’s first and largest branchless banking service Easypaisa to expedite financial inclusion in Pakistan. The mutual cooperation will strengthen digital payments’ system in the country including the G2P payments ushering in an era of ease and convenience. The mutual cooperation is a great initiative where both the institutions will share knowledge, technology and expertise to foster financial inclusion and digitization in Pakistan.”

Commenting on the development, Head of Easypaisa, Muhammad Yahya Khan said, “Easypaisa and Bank Alfalah have a shared vision of promoting financial inclusion in the country. Easypaisa believes in interoperability for the convenience of all customers and this deal is testimony to our belief that branchless and branch banking services complement each other through product sets, use of Biometric technology and distribution footprint.  Shifting all the economic activity onto banking services will go great lengths in fostering the country’s economy as well as reaching out to the unbanked segments of Pakistan. Bank Alfalah and Easypaisa will now jointly struggle to promote digitization in the country to induce efficiency, convenience and access to finance.”

Bank Alfalah is vigorously pursuing a single agenda mission of providing leading edge banking products and services to its customers. The newly formed joint venture with Easypaisa will turbocharge its march towards an era of superefficient, ultra-convenient and all-inclusive digital banking in Pakistan.

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