Asif Zuberi, CEO AAJ TV, Director Business Recorder, and Director Employers’ Federation of Pakistan was unanimously appointed as Convener of Working Group on Communication of the South Asian Forum of Employers at the 6th meeting of SAFE in Kathmandu, Nepal. This is the first-ever Working Group since inception of SAFE in 2011. The proposal for instituting this Working Group was made by Majyd Aziz, President of Employers’ Federation of Pakistan to foster a regular medium of communication among the employers’ organizations of South Asia.
The SAFE Working Group on Communication would issue quarterly E-newsletters in which important activities of SAFE alongwith viewpoints, opinions, and challenges would be disseminated and would keep all South Asian employer organizations mutually linked throughout the year. There is an imperative need for SAFE to voice its views more effectively within and beyond the region. It will also promote regional cooperation and strengthen formal structuring of SAFE. Zaki Ahmed Khan, Vice President EFP, hailed the appointment of Asif Zuberi and termed it a much needed step in the right direction. He said that Mr Zuberi is a well-known media personality and he was sanguine that the SAFE Working Group would promote and project the concerns of South Asian employers, especially in issues related to skill development, vocational training, women and youth empowerment, future of work, and industrial relations, etc.