Arçelik receives Terra Carta seal

Arçelik, the parent company of Dawlance Pakistan, has been awarded the honourable Terra Carta Seal from HRH, The Prince of Wales on November 3, 2021. The inaugural 2021 Terra Carta Seal recognises global companies which are driving innovation and demonstrating their commitment to, and momentum towards, the creation of genuinely sustainable markets.

It is awarded to companies whose ambitions are aligned with those of the Terra Carta, a recovery plan for Nature, People and Planet, launched in January 2021.

HRH is deeply encouraged by Arçelik’s commitment to reducing Scope 1&2 GHG emissions by 30% and the Scope 3 emissions from the use of sold products by 15% as of 2030 compared to 2018 baseline and achieving Net-Zero emissions across the entire value chain by 2050.

His Royal Highness The Prince of Wales, said: “The Terra Carta Seal recognizes those organizations which have made a serious commitment to a future that is much more sustainable, and puts Nature, People and the Planet at the heart of the economy. We all need to make changes if we are to preserve the planet for our children and grandchildren and these businesses have pledged to make it easier for us all to do so.”

The Terra Carta Seal acknowledges that each industry faces unique challenges in its transition to a sustainable future and they are all at different stages of their journey. Here, all industries and all companies must be supported as they take steps in a more positive direction. At the same time, an accelerated pace is required if we are to achieve a 1.5-degree target, restore biodiversity and benefit the lives and livelihoods of current and future generations.

The Terra Carta Seal has been awarded to companies who hold a leadership position within their industry and who have credible transition roadmaps underpinned by globally recognised, scientific metrics for achieving net zero by 2050 or earlier.

On November 3rd, HRH The Prince of Wales met with Hakan Bulgurlu, Arçelik CEO, alongside other CEOs to celebrate their award and commitment to the battle against climate change, discuss the challenges individual organisations and industries face and examine solutions and the necessary action organisations must take to accelerate further the transition.

Chief Executive Officer of Arçelik, Hakan Bulgurlu stated: “It’s a great honour to be one of the leading companies recognised by his Royal Highness, The Prince of Wales and to receive the inaugural Terra Carta Seal. Creating a sustainable future and setting ambitious targets is the number one priority for Arçelik, and receiving the accolade demonstrates that we are living these commitments as a business. We are committed to the creation of genuinely sustainable markets, which care for nature, people and the planet.”

Working closely with HRH The Prince of Wales, Sir Jony Ive and his creative team at LoveFrom have created a physical and animated seal engineered with paper that is both simple and beautifully crafted. The design combines a host of natural references including oak leaves, fern, magnolia and honey bees and intricate patterns both in nature and in the arts, creating a visual celebration which reflects the power of and reverence for nature that is at the heart of the Terra Carta.

“With respect for both the historic resonance of the Terra Carta and for the environment, we have used modest, natural materials and celebrated craftsmanship with a delicate, illustrated design,” said Sir Jony Ive. “This feels a sensitive and sincere commemoration for those who have committed to the aims of the Terra Carta, and we are so very grateful to be able to contribute to such an important and impactful initiative.”

Dawlance is a subsidiary of the leading White goods company, Arçelik, which holds an important place in the international home appliances industry, with 28 manufacturing facilities in 9 countries, acquired Dawlance in 2016. Since Arçelik has acquired, Dawlance, it has achieved tremendous competitive advantages in Pakistan. Arçelik with its large-scale investments in the company has enhanced the produquality and design, and has upgraded the manufacturing facilities to global standards by producing state of the art R&D facilities.

Dawlance being the No. 1 home appliance brand has established the largest dealership network across Pakistan, which also ensures prompt after sales-services and customer-satisfaction. Going beyond the consumers’ expectations, this leading brand is successfully creating e-commerce convenience and extraordinary product-benefits. Its experiences and designs match the latest trends in e-commerce, kitchen-equipment and home interiors.


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