A key competitive advantage for AIRLINK lies in its well-established partnerships with leading mobile brands, including Xiaomi, Samsung, Tecno, and Apple, positioning it to capitalize on the growing demand for mobile devices and technology in Pakistan.

AIRLINK is set to introduce Xiaomi Smart TVs and Acer laptops in 2025 (competing with the resale market of laptops) by offering more cost-effective alternatives. Although the overall TV market is witnessing a gradual decline (-3.7% over the past 6yrs), the Smart TV segment of AIRLINK should grow by progressively capturing market share from traditional TV brands.

Looking ahead, we foresee considerable export potential for AIRLINK, contingent on its collaboration with the gov’t to develop a well-structured export model. This presents extensive opportunities for AIRLINK to diversify and scale within the electronics segment. At this point we have not incorporated the export potential into our estimates.

Courtesy – IMS Research