Adidas and Saudia have launched the adidas x Saudia Made to Fly pack, a unique collaboration merging sportswear and aviation, introduced on April 20. This partnership aims to connect sportswear with travel, targeting a new generation of consumers in Saudi Arabia, the UAE, Egypt, and Morocco.

The collection features adidas’ SOFT LUX line, which reimagines the tracksuit as an essential travel item with minimalist design and premium materials. With aviation-inspired details, the line balances functionality with modern aesthetics, reflecting a commitment to comfort and everyday wear.

Bilal Fares, SVP and GM of adidas EMC, highlighted the collaboration’s focus on movement and identity, while Khaled Tash, Saudia’s Chief Marketing Officer, emphasized the modern approach to travel as a form of self-expression.

The Made to Fly pack is available in selected stores and online across the region.