As the Rabi season comes to a close in March 2026, the fertiliser sector in Pakistan is witnessing a remarkable transformation that spells good news for the agricultural community and the economy alike. The recent sales update reveals that urea offtake has skyrocketed by an impressive 86% year-over-year, reaching 569K MT. This surge is a testament to the resilience and proactive measures taken by farmers and dealers amidst rising transportation costs, driven by increased local fuel prices, according to a report from IMS Research.

The good news doesn’t stop there. DAP volumes have also seen a striking improvement, rising 3.1 times year over year to 150K MT. This uptick is largely fueled by farmers anticipating a price hike, prompting them to secure essential fertilisers ahead of the curve. The effort is paying off—overall urea volumes for the Rabi season totalled 3.6 million MT, reflecting a commendable 15% increase compared to last year.

Let’s take a closer look at the key players in this success story:

**Fauji Fertiliser Company (FFC)** has shown remarkable performance, with urea offtakes soaring by 51% year-over-year to 283K MT. This impressive figure has contributed to a 12% growth in their first quarter of CY26, solidifying their market leadership with a 58% market share. Furthermore, FFC has strategically shifted focus to selling imported DAP, enhancing its relevance in the market and increasing its overall DAP market share.

**Engro Fertilisers (EFERT)** has also made a resounding impact, with urea sales skyrocketing to 189K MT—up 3.2 times the previous year. Their ability to adjust pricing effectively has significantly improved their market share, while their DAP sales have surged 75% year-over-year, reflecting their commitment to meeting consumer demand.

With the industry bolstered by healthier farm economics due to the reintroduction of the Minimum Support Price (MSP) Regime—especially for wheat, the largest crop by cultivation area—farmers are more empowered than ever. The MSP for wheat has increased to PKR3,500/maund from PKR2,400-2,600/maund last season, providing a substantial boost to farmers’ incomes and confidence.

In conclusion, the fertiliser industry’s positive trajectory underscores a brighter future for agricultural productivity and economic stability in Pakistan. With key players such as FFC being recognised for their solid balance sheets and strong performance, there is ample reason for optimism. The sector is not just recovering; it’s thriving, setting the stage for sustained growth and innovation in the years to come.