The Pakistan Advertising Association (PAA) has mourned the passing of Mr. Pervez Iqbal, former Managing Director of Big Bang Communications Limited (BBCL), recognizing him as a pivotal figure in Pakistan’s advertising and media industry.

With a career marked by integrity and professionalism, Mr. Iqbal played a crucial role in shaping communication and event management during a transformative period for the industry. He was instrumental in landmark projects such as the 1996 Cricket World Cup, fostering connections between brands and audiences.

PAA Chairman Ahmed Kapadia praised Mr. Iqbal for his commitment to trust and reputation, extended heartfelt condolences to his family, and highlighted the lasting impact of his contributions on the industry.