Ambiente & Paperworld Frankfurt 2026 concluded at Messe Frankfurt, showcasing over 4,600 exhibitors from 170 regions. This year, Paperworld segments were integrated into Ambiente, enhancing opportunities in office supplies, stationery, and creative goods.

Pakistan was well represented with 13 exhibitors, supported by the Trade Development Authority of Pakistan (TDAP), including Anaya Salt Crafts, Darson / Grand Wazir Tableware, and more. Notable direct exhibitors included Tariq Glass and Dawood Corporation, both of which contributed to positive engagement.

Dawood Corporation’s Usama Abdullah noted a strong response and high visitor footfall, particularly on the second day. Pakistan Souvenirs’ Muhammad Asif echoed similar sentiments, emphasising excellent customer interactions.

This participation highlights the quality of “Made in Pakistan” products and aims to enhance the country’s presence in the global consumer goods market, with leads and partnerships expected to drive international growth.