Pakistan Cricket Board hosted the bid for the 7th and 8th seasons of HBL PSL’s digital streaming rights in Lahore on 24th December, with extremely competitive contenders including Daraz, ASports, Geo TV, Trans Group and Tapmad. The winner of the bid, Daraz, the leading e-commerce platform of Pakistan, had previously also proven to be a game-changer with over 300 million views during the streaming of the ICC T20 World Cup.
The platform’s mission has been digitalization, and it has been actively working towards building infrastructure to improve the growth of the country’s e-commerce industry. Daraz also believes in making sports, specifically cricket, a force that brings users from every corner of the country together with free-of-cost streaming that no other platform offers.
According to Pakistan Cricket Board, Daraz submitted the highest bid by the public tender process, which was 175% higher than the previous years about the increase in digital players in the market.
Ammar Hassan, Chief Marketing Officer at Daraz, shared his excitement on winning the cut-throat competition, “we are proud to unite Pakistanis on our platform once again to watch their most loved national cricket tournament. With the support of our high technology and back-end support, we are confident to provide access to every individual in the country. Our goal through sports partnerships is to provide shoppertainment to our users and make entertainment accessible through digitization to all.”
Daraz won the nation’s hearts previously and is set to do so by winning digital streaming rights for the next two seasons of HBL PSL 2022-2023 as cricket lovers anxiously anticipate how this year’s tournament will pan out be.