Pakistan Cables, the country’s premier wire and cable manufacturer, was announced as the first and only recipient of the Pakistan’s Choice Superbrand™ Award 2015, within its category. The announcement follows a comprehensive selection process tapping into the views of a council of industry experts and household surveys by an independent research agency.
Pakistan’s Choice Superbrands ™ Award is a unique initiative from the Superbrands organization, the global branding arbiters. It has become a key measure on the performance of brands across a wide variety of sectors.
”Pakistan Cables is proud to achieve Superbrands ™ status in a market that suffers from great variation in quality, thereby exposing the public to various safety risks related to substandard wiring and cable products. This achievement is a testament to the strength of our brand and reinforces the trust that consumers have in our quality, having served Pakistan for over 60 brilliant years”, comments Fahd K. Chinoy, General Manager Sales & Marketing, Pakistan Cables.