Fatima Fertilizer Company Limited and Zarai Taraqiati Bank Limited (ZTBL) have entered into a groundbreaking partnership to promote financial inclusion and support for smallholder farmers in Pakistan. This collaboration aims to integrate farmers into the formal financial system while providing them with essential agricultural resources and innovative solutions to enhance productivity and livelihoods. This is the first-of-its-kind agreement in the industry, pioneering a new way forward for farm financing and farmer empowerment.

The MOU was formally signed by Mr. Asad Murad, Chief Operating Officer of Fatima Fertilizer Company Limited, and Mr. Tahir Yaqoob Bhatti, President & CEO of ZTBL. The ceremony, attended by senior officials from both organizations, marked a significant step toward empowering farmers and addressing Pakistan’s agricultural challenges.

Mr. Asad Murad, Chief Operating Officer of Fatima Fertilizer Company Limited, emphasized the importance of the partnership, stating, “This MOU strengthens our mission to provide smallholder farmers with the tools they need to improve productivity and contribute to Pakistan’s food security. By combining our innovative solutions with ZTBL’s financial services, we are empowering farmers and pioneering our way ahead in sustainable agricultural practices across the country.”

Ms. Rabel Sadozai, Director of Marketing and Sales; Mr. Usman Arshad Mian, Head of Planning and Business Integration; Mr. Raja Shakir Khan, Manager of Planning and Business Integration; Mr. Hessan Amin, Lead Digital Projects; and Mr. Abdullah Khalid, Assistant Manager of BI and digitization, represented Fatima Fertilizer at the signing.