Dun & Bradstreet has received the TRUSTe Responsible AI Certification from TrustArc for the second consecutive year, following an independent assessment of the company’s AI governance and oversight practices.

The TRUSTe Responsible AI Certification evaluates how organisations manage the development and use of artificial intelligence systems, with an emphasis on responsible deployment and risk management. This year’s certification applies to a wider scope of Dun & Bradstreet’s client-facing AI applications as well as internal systems.

Artificial intelligence is integrated across Dun & Bradstreet’s core solutions to support business decision-making. The company applies structured governance frameworks to guide the development and use of these technologies, with the aim of maintaining alignment with responsible AI principles and data stewardship requirements.

The certification reflects ongoing efforts to formalise controls around the use of artificial intelligence as its role within business operations continues to expand.

Dun & Bradstreet Pakistan, operating under Dun & Bradstreet South Asia Middle East Ltd., is advancing digital transformation through AI-driven solutions. These capabilities will support organisations across the market by enhancing business intelligence and data-driven decision-making.

The global recognition of Dun & Bradstreet’s responsible AI framework reinforces the company’s commitment to applying trusted data and advanced analytics responsibly across its international network.

Dun & Bradstreet South Asia Middle East Ltd. is part of the Dun & Bradstreet Worldwide Network. In Pakistan, the company operates as Dun & Bradstreet Pakistan. The organisation leverages Dun & Bradstreet’s global database of more than 600 million business entities to help businesses make informed decisions and drive sustainable growth.