COMSATS University Islamabad, Lahore Campus, organized a seminar titled “Entrepreneurship, Advertising and Leadership,” featuring Ahmed Kapadia, Chairman of the Pakistan Advertising Association and CEO of Synergy Advertising Pvt. Ltd., as the keynote speaker.

The seminar focused on advertising, leadership, and the evolving media landscape, with Kapadia sharing insights from his professional journey. He discussed the creative thinking and strategic planning behind successful campaigns for brands like Suzuki and KFC, emphasizing the importance of understanding consumer behavior and storytelling.

The session began with Quran recitation and opening remarks by Dr. Sohail Riaz, who noted the significance of industry-academia collaboration. Students actively engaged in discussions on creativity, leadership, and industry trends. Kapadia encouraged them to enhance their practical skills alongside their academic pursuits.

The seminar concluded with appreciation from Dr. Ayesha Mirza and a meeting between Professor Dr. Muhammad Yar and Kapadia to explore potential collaborations, including a Memorandum of Understanding to strengthen partnerships in media and advertising education. The Pakistan Advertising Association praised COMSATS for its hospitality and commitment to fostering industry-academia linkages.