Mondelēz Pakistan concluded the Effie Awards Pakistan 2026 on a historic note, walking away with six awards in a display of marketing excellence, reaffirming the company’s standing as one of Pakistan’s most impactful consumer goods organisations.

The haul comprised three Gold, one Silver, and two Bronze awards, spanning categories including Seasonal Marketing, Artificial Intelligence, Product Innovation, Youth Marketing, Topical Marketing, and Snacks & Desserts. The breadth of wins reflects Mondelēz Pakistan’s ability to connect with consumers across diverse touchpoints and platforms.

Mondelēz Pakistan’s flagship brand, Cadbury, was recognised as one of the most awarded single brands at this year’s Effies and earned a nomination as one of the top three contenders for the Grand Prix, the highest individual honour at the awards.

Syed Gohar Naqvi, Marketing Lead at Mondelez Pakistan, stated, “Our success at the Effies reflects how we are accelerating growth through data-driven insights, tech-led creativity, and a deep understanding of our consumers—while embedding sustainability and responsible practices to drive meaningful, long-term impact.”

Mondelēz Pakistan also emerged as a frontrunner for the Marketer of the Year award, competing against multi-brand organisations. The achievement has certainly established the company as a benchmark for marketing effectiveness in the country.