ASA Microfinance Bank (Pakistan) Ltd. has partnered with Turaco Agency Ltd. to provide embedded insurance for microfinance customers. This initiative aims to enhance financial protection for underserved communities by integrating affordable insurance into ASA’s lending process.

Naazer Minhaj, CEO of ASA, highlighted their commitment to supporting customers beyond credit, while Ted Pantone, CEO of Turaco, noted the goal of making insurance accessible to underrepresented segments. With more than 750,000 customers, ASA aims to expand financial solutions across Pakistan by combining credit and insurance.