The Magnum Ice Cream Company has announced the appointment of Mert Turgut as General Manager for Pakistan, effective earlier this year. The appointment supports the company’s ongoing evolution as a standalone global ice cream business, focused on accelerating competitive growth, improving productivity, and re-investing in its brands and capabilities.

Mert brings more than 15 years of experience across consumer goods and ice cream, including a progression of leadership roles within Unilever’s global ice cream operations. His career spans diverse markets, including Turkey and Morocco, and includes prior experience in Pakistan, where he led a successful transformation of the Wall’s business.