Nestlé Pakistan extended a donation of 63,000 liters of drinking water, through the employees’ voluntary program Nestlé Cares, to support the Pakistan Red Crescent Society’s (PRCS) relief efforts for flood-affected vulnerable communities.

Talking at the event, Jason Avanceña, CEO, Nestlé Pakistan, said, “Our contribution to PRCS is a result of an internal voluntary donation drive by employees under our Nestlé Cares program, which was matched 1:1 by the company. Staying true to our values of being a force for good, Nestlé and its employees care deeply for the communities affected by floods, and we believe we have an essential role to play during times of crisis,” he said.

“Access to clean drinking water is the biggest concern for communities displaced by flooding, and that is where we have focused the bulk of our efforts. Earlier, in collaboration with the National Disaster Management Authority and respective provincial disaster management authorities, we mobilized 320,000 liters of clean drinking water and 200,000 glasses of milk to local district administrations in Khyber-Pakhtunkhwa, Gilgit Baltistan, and Punjab,” he said.

Abaidullah Khan, Secretary General PRCS, said, “We are deeply grateful to Nestlé Pakistan for their generous contribution. This donation will go a long way in supporting our efforts to alleviate the suffering of those affected by these disastrous floods.”

As part of its philosophy of Creating Shared Value, ‘Nestlé Cares’, the company’s voluntary program provides the opportunity to engage and assist underprivileged communities through direct and indirect participation. Nestlé has been actively supporting and providing humanitarian assistance to vulnerable communities where needed, in line with the United Nations’ Sustainable Development Goals 6 and 17.

Nestlé has actively collaborated with PRCS over the past few years, from organizing blood donations to partnering on COVID-19 donations and flood relief efforts in 2022.