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NLC, DP World unlocking new trade routes to Central Asia

The National Logistics Corporation (NLC) is partnering with DP World to establish “Pakistan Mart” in Dubai, offering over 500 outlets for Pakistani exporters to showcase their products in a tax-free environment. Speaking at the Korangi Association of Trade and Industry (KATI), NLC Director General Major General Farrukh Shehzad Rao said the initiative aims to boost trade with Central Asia, Russia, China, and Tashkent via road freight, while also allowing goods to be brought back to Pakistan at discounted rates.

“This region has a high demand for Pakistani products, and the business community can take full advantage of this,” said Maj Gen Rao. He emphasized that NLC is Pakistan’s largest logistics organization, playing a key role in the country’s road infrastructure development. He assured KATI members that NLC will provide all possible support to help them access markets in China, Russia, and especially Tashkent.

KATI President Junaid Naqi welcomed the move, noting that access to Central Asian markets had long been a challenge for Pakistani exporters. “NLC’s focus on promoting trade in this region will not only increase exports but also bring valuable foreign exchange into the country,” he said. He described Pakistan Mart in Dubai as a rare opportunity for the business community to take advantage of the tax-free zone and market their products globally, paying tribute to Chief of Army Staff Field Marshal Asim Munir for prioritizing trade.

DP World Vice Chairman Fakhar Alam highlighted that Dubai’s government is offering land and infrastructure for Pakistan Mart free of cost as a gesture of friendship. “Pakistan Mart will have no taxes, duties, or VAT on business operations,” he said, adding that NLC and DP World will jointly manage visa facilitation and logistics. Facilities will include display centers, showrooms, and warehouses, enabling exporters to re-ship goods worldwide directly from Dubai. “This is a unique chance for Pakistani products to be showcased in a prime international trade hub,” he stressed.

KATI Deputy Patron-in-Chief Zubair Chhaya praised NLC’s modern logistics and engineering capabilities, calling Pakistan Mart “a golden opportunity” for expanding businesses. He said that without strong logistics, no country can prosper, and urged NLC to extend its services to small-scale manufacturers as well.

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