Daraz Pakistan has entered into a strategic partnership with Unity Retail, Pakistan’s leading e-commerce enablement platform, to simplify and digitise logistics operations for major brands across the country. This collaboration marks a significant step in Daraz’s evolution as the company begins offering logistics as a service to businesses outside its core marketplace for the first time.

Through this partnership, Daraz and Unity Retail aim to streamline the entire delivery process by integrating courier services with modern software systems. The solution will be available in the top 80 cities of Pakistan and will manage every stage of delivery—from initial pickup to transportation and final drop-off. It will also offer services such as cash-on-delivery, returns management, and faster delivery options powered by advanced systems developed by Daraz over the years.

“By opening up our logistics network to other brands, we’re making it easier for businesses to grow and serve their customers more effectively,” said Ahmed Tanveer, Chief Operating Officer of Daraz Pakistan. “This partnership with Unity Retail allows us to bring the technology, infrastructure, and expertise we have developed over the years to the wider retail ecosystem.”

This move strengthens Daraz Pakistan’s position not only as an e-commerce leader but also as a technology-driven logistics partner, helping to shape the future of retail delivery across Pakistan.