In a bid to enhance online customer experience for its existing and potential customers, Dawlance the No.1 home appliance brand of Pakistan has partnered with retail delivery service Yayvo.
Hasan Jamil, General Manager Marketing, Dawlance, commented on this strategic alliance ” Consumers today are living a fast paced and busy life, having products available online and delivered to their homes and offices saves them massive time. E-commerce is the future, hence Dawlance products are being offered on Yayvo.com to ensure customer convenience.”
Dawlance’s online customer base is increasing exceedingly with the general progression of the online retail industry in Pakistan. Traditionally Pakistani consumers were more comfortable in off-line buying of appliances. As various aspects of the buying decision requires physical interaction with the product. However with the advent of technology this trend is fast changing and hence Dawlance is adapting to the needs of the customers.