With its continuous successes and popularity among the corporate sector and the public, the Consumers Choice Awards will be held twelfth times on August 17 at Governor House in Karachi. Governor Sindh Muhammad Zubair will be the chief guest. The award ceremony will be graced by various dignitaries and corporate leaders as the guest of honors including Consul General Malaysia Muhammad Ismail, CEO Industry Motor Company Ali Asghar Jamali, DG PSQCA Khalid Siddiqui, CEO Naheed Super Market Abrar Uddin, Zohaib Hassan, COO Shaheen Air International and others.

The awards will be distributed in 14 specialized categories including CEO of the Year, Consumers Demand and Consumers Choice. Different companies, businessmen, influential figures, and socialites will be conferred with special recognitions and awards for their services they rendered for the development of society.

Kukab Iqbal, Chairman Consumers Association of Pakistan (CAP), said the awards will be conferred to manufacturing companies and service providers which have maintained their reputation among the consumers with their quality of services and products and affordable prices.

These awards do not only create a platform for companies competing for each other but provide excellent services to the customers to get recognized their brands as favorite among people at large. Iqbal added that jury of the award is highly experienced and competent to declare winners of the respective categories. 

The judgment is based on the survey of CAP that is carried out throughout the year besides the voting, comment, and feedback of customers are obtained through social media. The awards are given to manufacturing companies and services providers of different fields expect products injurious to the health of the public such as the cigarette.