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TikTok shares measures to combat misinformation ahead of Pakistan general election.

As the Pakistan parliamentary election approaches in February 2024, TikTok has shared its efforts to combat misinformation and uphold election integrity on its platform. The platform’s latest initiatives demonstrate its unwavering commitment to maintaining a safe, authentic, and reliable information environment during this important period.

Building on its robust global framework to combat misinformation, TikTok is collaborating with the internationally recognised fact-checking organisation Agence France-Presse (AFP) as its fact-checker to address the Pakistani electoral context specifically. TikTok also works closely with local community partner organisations in Pakistan to ensure platform integrity. These partnerships enable TikTok to identify potential misinformation, take action on it, and share accurate information about important events with its community. TikTok’s fact-checking partners do not moderate content on the platform, but their assessments provide valuable input that helps TikTok take the appropriate action that upholds its community guidelines.

TikTok’s strategy includes innovative product features to enhance user awareness and participation in maintaining platform integrity. TikTok has launched the Pakistan Election Center on the platform, a dedicated hub available in English and Urdu that will direct users to authoritative information on the election, including voting procedures and locations. Additionally, easy-to-use reporting tools will empower users to identify and report potentially misleading content easily. This user-centric approach fosters a vigilant and responsible community, which is crucial during the election period.

Furthermore, TikTok is committed to raising awareness among its users by providing educational content and in-app guides. These initiatives equip the community with the necessary skills to discern credible information, reinforcing informed participation in the electoral process.

Enforcement of TikTok’s Community Guidelines, available in English and Urdu, is a key component of its misinformation combat strategy. The platform employs a multi-pronged approach, including removing guideline-violating content, redirecting search results to authoritative sources, and reducing the discoverability of unverified information. This comprehensive approach ensures the platform remains safe and free from harmful election-related misinformation.

Transparency and collaboration are at the core of TikTok’s efforts. By working closely with experts, safety advisory councils, and civil society organisations, TikTok enhances its policy framework and ensures the elevation of reliable information sources within the app. This collaborative ethos underscores TikTok’s commitment to being a responsible social media platform.

As the Pakistan General Election nears, TikTok is dedicated to ensuring that its platform remains a source of joy and creativity while being an authentic source of reliable and factual information. TikTok continues to support its community in Pakistan and globally, fostering a digital environment where authentic content thrives and misinformation is diligently combated.


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