OKX, a leading global technology company driving the development of Web3, today announced that renowned singer and actor Ali Zafar has joined as its global Web3 brand ambassador. Under the partnership, Zafar will participate in several OKX events and experiences as part of OKX’s global Web3 campaign, with a focus on South Asia and the Middle East.

Ali Zafar said: “I am delighted to team up with OKX. More than ever, actors and musicians worldwide are using Web3 to interact with fans in more direct and accessible ways. As the entertainment industry evolves, Web3 and blockchain technology will increasingly become critical tools that empower creators to tell stories and share their vision. The technology is transforming how we create, experience and distribute music and other arts, allowing us to curate experiences for a wider audience than ever before.”

The partnership with Zafar follows OKX’s “The System Needs a Rewrite” global brand campaign, which advocates for a new Web3-enabled paradigm to replace existing centralized systems. OKX’s expanded Web3 offerings include: OKX Wallet, DEX Aggregator and NFT Marketplace.

OKX Chief Marketing Officer Haider Rafique said: “Introducing a premier artist of Ali’s caliber as our global Web3 ambassodor is a fantastic milestone for OKX. With a global following and an incredible and dedicated fanbase in the South Asia and Middle East regions, Ali can help OKX bring its innovative Web3 products to new audiences everywhere. The transformative nature of Web3 technology is enormous and it has the potential to be bigger than the internet and social media. With Ali on our team, the sky’s the limit on what we can achieve together.”