TPL Trakker partners with NIC to provide location based services to startups

TPL Trakker, Pakistan’s leading IoT Company providing Tracking, Telematics, Mapping and Location Based Services, along with TPL e-Ventures, a venture capital investor, have partnered with National Incubation Centers in Islamabad, Lahore and Karachi.

Following the partnership, TPL Trakker will provide customized Location Based Services (LBS), to all the startups engaged at NIC, Karachi, Lahore and Islamabad. NIC has built and influenced an ecosystem by empowering individuals and institutions to generate a positive economic and social impact, while providing facilities under one roof to young startups.

In Pakistan, Location Based Services have been dominated by international giants, who missed the critical element of localization and customization that TPL Maps, Pakistan’s first digital mapping solution can provide to fuel the digital ecosystem in Pakistan. With the largest location based dataset covering 400 cities, 5 million geocoded addresses and 600,000 km of road network, TPL Trakker is ideally positioned to meet the needs of the new wave of tech startups in the country. 

TPL Trakker works closely with clients, improvising and developing solutions to further enhance its LBS platform to cater to their clients’ business needs. Several startups and established businesses in Pakistan are testing and choosing TPL Trakker’s LBS APIs to make their assets location-enabled. This past year alone, TPL Trakker has grown its client base significantly by partnering with several brands in the Telecommunications sector as well as the On-Demand Delivery Services sector. This includes brands such as Telenor, Bykea, foodpanda, Eat Mubarak, MiRyde and b4u Cabs.

Speaking at the occasion, Sarwar Ali Khan, CEO, TPL Trakker said, “At TPL Trakker, we have made it a part of our mission to be a catalyst for innovative startups and entrepreneurs through our products and services. We take deep pride in empowering businesses through our LBS APIs. Our strengths in data localization, scalability, cost-efficiency and customer service are driving small and medium sized businesses as well as established brands, in Pakistan and across the globe. We look forward to a long and fruitful collaboration together.”

Moid Shaikh, CEO, TPL e-Ventures said, “The strategic partnership between TPL and NIC is a significant milestone towards our mission to breed, support, and empower the startup ecosystem in Pakistan by nurturing the ‘ideas to reality’ journey. With a strong backing to the young entrepreneurs through access to unparalleled guidance and opportunities for growth, TPL e-Ventures remains committed to its mission of being a growth catalyst for the startup ecosystem.”

Parvez Abbasi, Project Advisor, NIC said, “We, at the National Incubation Center, believe in the power of collaboration, and are always eager to partner with companies that can add value for our startups. Through this partnership, I look forward to empowering our startups in developing location-enabled applications to strengthen their customer base and existence in the market. Adoption of such services at a massive scale will bring about the much-anticipated digital revolution and we are moving in that direction, one step at a time.”

Commenting on the collaboration, Hamza Habib, Senior Project Manager, LUMS said, “Location-based services enable security features and commercial opportunities for a diverse range of applications, and we are grateful to TPL Trakker for providing these services pro-bono for ventures incubated at NIC, Lahore.”

“LMKT believes that local businesses doing their bit to support the indigenous Startup culture is crucial for a thriving economy and our work at NIC Karachi is a manifestation of this ethos. We are delighted with TPL Trakker’s foray into this arena and we believe that this partnership will provide a great boost to the promising tech startups of NIC Karachi.” – said, Faisal Jamil, Executive Vice President LMKT and a member of NIC oversight committee.

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