Held for the first time in Pakistan’s retail sector, the ‘Virtual Retail Conference 2020’ took place yesterday. Organized by the HR Legends Forum in collaboration with Chase Up Shopping City, the international retail conference was participated by over 200 retail professionals and business executives from Pakistan, the Middle East and the United States. The primary objective of holding the retail conference was to discuss at length new challenges in the dynamics of retail businesses and their operations post Covid-19 crisis.

Speaking on the occasion which was held online via Zoom video-conference platform, Muhammad Raihaan Siddequee, Head of Human Resources, Chase Up Shopping City, said the on-going coronavirus pandemic, also known as Covid-19, is turning out to be a game changer in the world of retail trade and shopping, creating millions of new jobs and online trading ventures as well as generating trillions in new business revenues around the world.

In his address, Zafar Aziz Osmani, CEO, Excelerate Pvt. Ltd., said the present time is the era of fierce competition, using the power of human excellence as a priority to revolutionize, change and simplify the way we lead our lives. On the occasion, Ghulam Mustafa, CEO, HR Legends Forum, emphasized the needs of redefining the scope of retail business to accommodate emerging trends.

“The retail and e-commerce sector in Pakistan has now been thrust in an ideal position to make the most of the internet, computing and communication technologies in order to revive the national economic outlook by introducing innovations and bringing in new online services and shopping solutions available to people round-the-clock,” Raihaan Siddequee, Head of Human Resources, Chase Up Shopping City, said. The other key speaker who addressed the conference was Shahbaz Ali Baig, Global Talent Acquisition Leader, Amazon.com Inc.