Minha Edible Oils celebrated the launch of its new Banaspati and Cooking Oil brand range ‘Jashan’ at a grand musical evening at Pearl Continental Hotel, Karachi. Traders, distributors and distinguished guests attended the event in large numbers. Chief Guest of the event was Mr. Farhaj Sarwar, Director of Minha Edible Oils.

The company first launched the ‘Jashan’ brand in Punjab through an event held in Lahore on July 30, 2018. The newly introduced brand, Jashan Banaspati and Cooking Oil is an enriched blend that bring an exceptional taste to every food. Every pack of Jashan Banaspati and Cooking Oil is processed and produced at a state-of-the-art plant, situated at Jambar Multan Road, Lahore. The plant uses the most advanced and innovative technology for manufacturing and processing to ensure the highest quality of oil at par with global standards. The ‘Jashan’ Cooking Oil and Banaspati will be available in different sized packages to offer greater convenience to the customers.

Speaking at the event, Mr. Farhaj Sarwar, Director of Minha Edible Oils, said: “After the successful launch of our new brand Jashan Banaspati and Cooking Oil in Lahore last month, we are pleased to announce the brand’s launch in the mega city of Karachi. Keeping the requirements of end-customers in mind, Jashan Banaspati and Cooking Oil has all the required ingredients available which make it an excellent source of cooking and eating healthy food and leading a healthy life. Our product is full of Vitamins A, D and E, and is an excellent source of essential minerals.”

Minha Edible Oils is part of NRS International headquartered in Dubai, UAE and, Lahore, Pakistan. Part of the NRS International’s Humanitarian Assistance wing, Sheikh Haji Sheikh Nooruddin & Sons, Tana Netting and Moon Netting have been producing products for humanitarian assistance and relief.

NRS International UAE is a reputed name in the international corporate arena and is now starting to enter the world of food products with Minha Edible Oils. The launch event was widely attended by distributors, retailers and other distinguished guests belonging to the corporate industry who appreciated the launch of a high quality edible oil and banaspati range at par with global health standards.

The event was held at Pearl Continental Hotel, Karachi. The hallmark of the event was a musical night. Notable singers enthralled the audience with their performances which was appreciated by all the guests present on the occasion.