J. fragrances launched two new fragrances with the subcontinent’s most popular sport’s couple, all-rounder cricketer Shoaib Malik and India’s tennis queen Sania Mirza in a star-studded event. The evening was a blend of beautiful floral installations and a high-end, exquisite ambience. The star couple happily interacted with the media and the guest on the red carpet.
J. was established in 2002 and has expanded its reach across Pakistan and abroad. Its 100+ outlets in Pakistan alone are a testament to the company’s efforts to become the country’s largest retail brand.
J. further scaled globally with 30+ international outlets across the US, UK, Australia, Canada, New Zealand, South Africa, Saudi Arabia, UAE and Qatar.
With a successful history of collaborations with renowned superstars, J. has again set to launch two new fragrances; All Rounder and Smash collaborate with one of Pakistan’s most beloved sporting couples – Cricketer Shoaib Malik and Tennis player Sania Mirza.
“Our initiative to associate popular and well-known faces with our products makes us stand out from our competition,” said Sohail Hamid Khan – Managing Director, J. & Almirah.
Shoaib Malik and Sania Mirza’s power couple-Esque dynamic is appreciated by people all over Pakistan. Their relationship is unconventional, admirable and unlike any we’ve seen before. Although inspired by their personalities, their respective fragrances, All Rounder and Smash, also reflected the uniqueness of their companionship.
The beautifully designed bottles of All Rounder and Smash were revealed to the audience during the event ceremony.
“We have designed the perfume bottles with the personalities of both the stars in mind. Smash is a racquet-shaped bottle that represents Sania Mirza as a tennis player. A rose gold frame around the diamond cut glass bottle encapsulates her fierce personality.” said Muhammad Amir, Creative Head, J. Fragrances, about the design process of Smash.
He further added for Shoaib Malik’s bottle design that, “All Rounder is a rectangular shaped bottle that radiates the strength of Shoaib Malik’s personality. The cap of the bottle represents him as a batsman, and this is topped with an embossed bowler to complete the ‘all-rounder’ persona.”
The digital video commercial released at the launch encapsulated the unique dynamics between Shoaib Malik and Sania Mirza. J. anticipated that these scents would perform well because of the authenticity that was interpreted from ‘person to perfume’.
While describing the fragrances, Rayyan Alam – the Director of J. Fragrances and Cosmetics, said, “We kept top notes of Apple, Lavender and Patchouli in Shoaib Malik’s All-Rounder to give it a sweet and spicy feel”. “For Sania Mirza’s Smash Blackcurrant, Jasmine and Vanilla notes were used to give a sweet and floral feel to the scent”.
The All-Rounder Pour Homme fragrance inspired by Shoaib Malik; is a distinctive fragrance that encapsulates the spirit of the modern man. A unique blend of woody and spicy notes with a hint of freshness, giving this fragrance an intense & mesmerizing feel.
Smash Pour Femme is inspired by Sania Mirza’s spirited persona and unstoppable attitude, with hints of intense tangy, fresh and floral notes. This feminine scent exquisitely takes over the senses.
The launch event of All Rounder and Smash was astonishingly organized by Team Takell and hosted by Faizan Haq.
All-Rounder and Smash are a great addition to the already exquisite range of fragrances from J. Fragrances.
With the fragrance launch, J. not only successfully raised the bar with its top-of-the-line fragrances, but this vast collaboration with cricketer sensation Shoaib Malik and tennis star Sania Mirza has proven to be a top-notch launch of the year.