Ilma University steps into the green zone to publish an article on Analyzing the Relationship between Green Innovation and Environmental Performance in Large Manufacturing Firms in the international research journal Technological Forecasting & Social Change. This significant article indeed emphasizes the Earth’s environment and the regenerative environmental strategies that would help restore it to the original shape through the industries’ action. SDGs Sustainable Cities & Communities (11), Climate Action (13) & Life on Land (15) are brought into focus in this active research article.

There are three main highlights of this global article: Green innovation strategies lead to higher environmental performance. Environmental processes mediate the relationship between green innovation and environmental performance and Green intellectual capital and green HRM are not directly related to environmental performance. Interestingly, the major turn points of ecological preservation and understanding were given a research bent and discussed with credible evidence.

Ilma proudly applauds its Assistant Professor Shafique Ur Rehman’s commendable work as the celebrated author of this article. It was undoubtedly an outstanding achievement to see the University sharing equally high-level findings, analytical research and viewpoints with other renowned universities across the world which drove it to accomplish the common goal to save the environment. It is quite commendable for Ilma to have achieved the academia-industry linkage and this superior status globally.