Dawlance, Pakistan’s leading home appliance manufacturer launched an environmental friendly campaign “Be Reliable, Recycle” and provided recycled goods for SOS Children’s Village with an aim to spread the message of reusing and recycling our resources for assisting others and the environment. With the initiative “BE Reliable Recycle”, Dawlance will donate recycled goods to the children which include stationery boxes, dustbins, a guard room made of refrigerator carton and bench with shade, which will provide adequate shelter to these children from the scorching heat during the summer season.

Dawlance in the past has been carrying out several activities to promote the core message of reusing and recycling our existing resources in order to preserve the environment’s limited resources like energy, plantation, water etc. One such initiative taken by the organization was by recycling its cartons which not only promotes the idea of recycling, but also helps to make the environment more sustainable, thus assisting in providing better living conditions for every citizen.

“Delivering positive impact for any initiative requires long-term effort for a sustainable change to be realized,” quoted Hasan Jameel, General Manager of Marketing at Dawlance. “Pulling in the collective efforts of our employees, we decided to organize this campaign to demonstrate our commitment towards preserving the trails and green spaces of our surrounding communities,” he added saying that the key message remains to protect the environment and help improve the lives of those who are deprived even from several basic necessities of life.

Dawlance team presented children with stationery boxes, and discussed the importance of recycling, to help them understand the importance of a sustainable healthy environment. Moving ahead with its corporate social responsibility (CSR) activities, Dawlance also donated two washing machines to the SOS village, in line with its commitment to provide a cleaner environment for the children.

Dawlance has been one of the most trusted brands when it comes to choosing home appliances for the consumers, and with initiatives of this nature, it continues to improve the lives of millions and in particular those who are less privileged.