Daraz and partner brands gear up and reinvent themselves for biggest 11.11 Campaign

Pakistan’s leading e-Commerce platform, Daraz, is gearing up for its biggest 11.11 sale ever with huge discounts across multiple categories supported by the platform, sellers, brands, and bank partners.

Daraz will bring offers on its complete assortment of 20 million including Electronics, Fashion, Home & Living and online grocery for millions of customers. With brands focusing on reinventing themselves by adding value to their offers with Daraz Live’s In-App Shoppable livestreams and multiple missions through which customers can earn coins for added discounts.

Alongside the upcoming brand sales, Daraz will also be giving away a 1300 CC Car in One Rupee alongside many other collectible vouchers in the platforms’ “Voucher Fireworks” with stackable vouchers that will enable customers to get discounts like never before. Exclusive 11 o’clock and 12 o’clock deals in the afternoon and at night will also be awarded to further engage customers and give them an enjoyable experience shopping through Daraz. Prices from our brands’ Mega Deals will also be revealed to customers from today onwards to build customer excitement surrounding 11.11 deals.

This year, several leading brands, including P&G, Unilever, Dawlance, Haier, Infinix, TCL, Realme, Xiaomi, Sapphire are partnering with Daraz for the upcoming mega shopping festival and will be offering an overall discount of up to 75% during 11.11. As consumer behavior shifts to focus on better brand engagement, our partner brands are shifting their focus to improving customer engagement and creating a better overall shopping experience in collaboration with Daraz to make sure there is plenty of stock available for the expected surge in demand with the adequate information about each product on Daraz App. Furthermore, brand representatives will also be available through instant message on the platform in case customers have queries along with Daraz’s customer service.

As the pioneer of shoppertainment in Pakistan, Daraz has also partnered with Pakistan’s biggest TV game show, Jeeto Pakistan, for an11.11 Special Show. The two-hour exclusive show will be aired on 10 November at 10.30pm PKT with exciting gifts and exclusive deals up grabs on our platform for anyone tuning in to the show.

Imran Saleem, Vice President Commercial of Daraz Group, says, “We’re always finding new ways to engage with our customers and evolve our practices with every year that passes. This year, we’re excited to see a lot of our sellers across the brand spectrum leveraging on the upcoming 11.11 to build long-term customer loyalty and rediscover innovative ways to continue building customer engagement with our customers.”

Following the success of Daraz live cricket streaming, Daraz will also be hosting an exclusive two-hour Gala on 11 November at 10.30pm PKT on Daraz’s livestreaming channel as well as on national television channel Geo. The star-studded Gala show will also be giving away an exclusive 800 CC car to one lucky winner from the audience.

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