CarFirst, Pakistan’s most trusted used car trading platform, announced it has signed the legendary sports icon, Wasim Akram as their brand ambassador for the year 2021. By introducing the iconic sports personality as an exciting new face of the brand for 2021, CarFirst has injected much needed excitement into the used car industry, following the New Year.

According to Shahbaz Saeed, General Manager Marketing of CarFirst, “We are thrilled to have signed up global superstar and Pakistani icon, Wasim Akram for CarFirst’s brand advocacy! Wasim’s spirit, passion and willingness to challenge the status quo are aligned with the CarFirst brand, and we are excited to be embarking on this journey with him.”

While commenting on the collaboration Wasim Akram said, “It gives me immense pleasure to represent the brand that facilitates secure and quick payments through a one-stop solution to anyone planning on buying or selling a car, I look forward to playing my part to help revolutionise the way used cars are traded in Pakistan!”

As one of the most recognised and beloved cultural icons from Pakistan, Wasim has a lot in common with CarFirst. He has, throughout his career, experimented with various types of roles across the media landscape to push the bar ever higher, which is something that resonates with CarFirst’s commitment to technological innovation.