Careem has partnered with the United Nations Development Programme (UNDP), to raise awareness on gender sensitization, traffic rules and civic sense through a series of animated videos. The videos will be used for engagement of youth on social issues and being incorporated in the onboarding process for training Careem’s Captains at the time of registration.
The animated videos were developed in close collaboration to educate the society and raise awareness of the issues commonly exist but are tabooed.
Commenting on the collaboration, Mohsin Zaka, General Manager Ride-Hailing, Careem Pakistan said: “Our efforts for ensuring safety at Careem never stops. We are continually working to enhance the overall experience for our customers. That being said, Captains are an integral part of the Careem family, and we will continue to work on their capacity building by continuously educating them. This partnership will act as a catalyst in providing such training to our deserving Captains.
Laura Sheridan, Programme Specialist, Youth Empowerment Programme, UNDP said: “Part of UNDP Youth Empowerment Programme’s mandate is to engage youth in positive discourse and develop content for promoting positive social messaging. UNDP would hence like to thank Careem for helping develop these educational videos for dissemination among its Captains. In particular, we are pleased to know that the gender sensitization awareness video has already been included as a permanent part of daily Captain training at Careem
Careem has always been at the forefront of coming up with initiatives to provide the utmost safety for its customers and its captains. Careem also hosts several in-app safety features including call masking, live-tracking and sharing of rides, a safety button and a 24/7 care centre.
Careem, which recently became a Super App has more than 600,000 Captains registered on its platform. Transforming into a Super App; Careem offers multiple opportunities. It expands its services from people’s mobility to adding mobility of things and mobility of money, including food, essential daily deliveries, peer to peer credit transfer, and mobile top-ups.