On World Cleanup Day 2020, the not for profit organization Network of Organizations Working with Persons with Disabilities (NOWPDP) organized an awareness session followed by a beach clean-up activity.

Improper waste disposal and littering has a significant environmental impact but one which can be reduced drastically through awareness, behavior change and relevant infrastructure.

Present at the cleanup site, Sadia Dada, Director Communications Philip Morris (Pakistan) Limited (“PMPKL”) said: “The best way to reduce littering is to drive awareness and behavioral change which is why we are here today. We recognize that corporate sector has an important role to play in supporting action on littering and are committed to add our efforts to further the cause. This year, our parent company Philip Morris International announced in our Integrated Report 2019 the global aim to achieve a 50 percent reduction of the plastic litter from our products by 2025, compared to a 2021 baseline.”

World Cleanup Day is a global event which was also observed at Clifton Beach, Sea View and was attended by volunteers who had signed up for the event, as well as employees of NOWPDP and representatives from PMPKL.