Dawlance – the leading home appliances brand of Pakistan, recently unveiled its impressive series of no frost vertical freezers that feature a convertible option along with a direct cool vertical freezer and also comes with a glass door option. The aim is to cater to all storage requirements of the consumers, especially during the festive occasion of Eid ul Azha. At present, Dawlance is the first and foremost home appliances brand to offer vertical freezers within the local Pakistani market. These vertical freezers comprise exceptional features such as a convertible option, which enables the consumer not only the option of converting the freezer into a refrigerator, but also presents an amazing and elegantly designed fascia. Thus allowing Dawlance to be the leaders in inducting innovative features within its wide range of unique and beautifully designed home appliances.
Dawlance Head of Marketing, Hasan Jamil, while speaking at the launch event said, “These newly launched products not only feature modern designs but also come equipped with powerful and impressive technical features. The unique No Frost Vertical Freezer comes with a digital display and one touch convertible option which can turn it into a refrigerator or freezer simultaneously at the same time, while the Direct Cool Vertical Freezer comes with a chic glass door outlook to further resonate with the requirement of the consumers.”
“Market insights reveal that the festive occasion of Eid-ul-Azha is that time of the year when storage needs of the consumers take an upsurge, mainly due to their requirement of storing the meat of their sacrificial animals. But right after Eid, people tend to switch more towards the usage of refrigerators. It is for this purpose that Dawlance came up with the idea of a convertible freezer for the first time in Pakistan,” he further added.
Both the vertical freezer series feature smart storage designs with seven smooth sliding drawers of the finest quality and are also super easy to clean. Moreover, these products consume 33% less external space compared to deep freezers and come with an active seal guard, keeping in mind the hygiene issues of the people.